WTF is the difference between PRODUCT and BRAND?
It’s not just a shoe. It’s an Air Jordan. It’s not just a gaming console. It’s the PlayStation V. It’s not just a handbag. It’s a Hermes. GOOD CONTENTdrives traffic. GREAT CONTENT brings out the best in any product and drives SALES. PRODUCT + CONTENT = BRAND. Branding is everything. You think that one will …
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